Our Story
Crafting Bespoke Excellence Since 1972
The Story Behind Our Brand
For over four decades, Chameleon Collection has produced bespoke wallpaper and fabric designs. What began in 1978 as a small workshop with a view to provide period wallpapers for forgotten era's' has evolved into one Britian's most respected name in bespoke wall coverings.
Our journey is one of passion, innovation, and an unwavering commitment to bringing your unique vision to life. Every design we create tells a story - "your story" - painted in the exact colours and scale of pattern that you specify.
Our Journey
45 Years of Innovation and Excellence
The Beginning
Founded with a vision to bring period and bespoke wallpaper designs to the British market. Our founder Andy Mills, recognised a gap in the market for truly customised wall coverings, setting out to revive the lost art of made-to-order wallpaper production.
Store Expansion
After the first store opening in 1972, throughout the 1980s additional stores began to open and by the mid-80s was operating six stores across Alcester, Droitwich, Redditch, Bromsgrove, Moseley, and Ledbury.
Pubs, Hotels and Bars.
During the early 1990s supplying bespoke wallpaper and fabrics to pubs, hotels, and bars increased and to this day this is a popular choice for renovations today.
Digital Revolution
Embraced digital printing technology while maintaining our commitment to traditional craftsmanship. This innovation allowed us to offer even more precise colour matching and intricate designs, expanding our creative possibilities infinitely.
Film & Television
Building on our reputation for quality, The Chameleon Collection entered the world of entertainment, providing authentic period wallpapers for major film and television productions. From beloved BBC dramas to Hollywood blockbusters, our wallpapers have graced screens worldwide. You may have spotted our red damask wallpaper on the walls of the Queen Vic pub in EastEnders, while a period-style floral wallpaper was created specifically for the acclaimed crime drama Peaky Blinders. Other popular productions where our designs have played a starring role include Agatha Christie’s Poirot and the Cornish-set drama Poldark.
Celebrating 50 Years
Continue to lead the industry in bespoke wallpaper and fabric design, now serving clients globally. Our commitment to quality, creativity, and customer satisfaction remains as strong as ever, with our over 100 unique designs in our portfolio continuing to support period era's.
Embracing Our Online Future
We're embracing a new chapter by focusing exclusively on our online presence, a positive step that allows us to better serve our customers worldwide. While our shop may be closed, we operate a small studio and remain dedicated to providing the same unique period and bespoke wallpaper you've always trusted us for. Click Here to read a small article by our local newspaper
Our Values
The Principles That Guide Everything We Do
Bespoke Creations
Every bepsoke order is unique, specially produced for your specific vision. We believe in personalised design, where wallpapers are created for particular settings, not mass-produced.
High End Quality
From the finest substrates to the most precise colour matching, we never compromise on quality. Each roll is inspected by hand to ensure it meets our standards.
Creative Innovation
While respecting tradition, we embrace innovation. Our designers blend historical authenticity with contemporary techniques to create timeless designs for modern living.
Our Expertise
Serving Diverse Sectors with Specialised Services
Luxury Hotels
Creating atmosphere and ambiance for the world's most prestigious establishments, from boutique hotels to grand resorts.
Historic Properties
Authentic period reproductions for heritage sites, stately homes, and conservation projects across the UK.
Restaurants & Bars
Bold, distinctive designs that create memorable dining experiences and reflect each venue's unique character.
Film & Television
Period-accurate wallpapers and custom designs for productions, from Peaky Blinders to Poldark.
Residential Luxury
Bringing designer dreams to life in private homes, from contemporary penthouses to country estates.
Commercial Spaces
Corporate offices, retail spaces, and public buildings that demand distinctive, professional aesthetics.
Our Work in Action
Film & Television
Featured in major productions
Luxury Hotels
5-star establishments worldwide
Heritage Sites
Preserving history with authenticity
Ready to Create Something Extraordinary?
Let us bring your vision to life with our bespoke wallpaper and fabric designs
Start Your Project